Optimal Audio appoints Atendi as Norwegian distributor

Atendi is primed to deliver Optimal Audio products throughout Norway.

Atendi has become the exclusive distributor of Optimal Audio in Norway.

Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification and loudspeakers for small to medium sized commercial installations, with a focus on supporting multi-zoned venues. Its streamlined product-offering works seamlessly to deliver simple-to-install, high quality sound systems that can be easily operated by anyone, not just engineers.

Founded in 2010 and based in Drammen, Atendi supplies audio, lighting, AV and staging equipment to the professional and commercial markets. The company supplies a range of customers, including theatres, TV studios, concert and cultural venues, hotels, conference centres, rental companies, architects and contractors.

Optimal Audio Head of Sales and Channel Marketing EMEA, Raf Willems commented: “We are delighted to welcome Atendi to the Optimal Audio family. With their proven track record of brand development in Norway, we are confident that they are a perfect fit for us. Øystein, Lorry and their team have built a strong network throughout Norway, and have a thorough understanding of the Norwegian market and its dynamics. Atendi is excellently placed to introduce Optimal Audio to the market, and I’m in no doubt that they will quickly establish the brand as a market leader in Norway.”

Atendi Head of Sound Øystein Wierli added: “It’s with great pleasure and high expectations that we represent Optimal Audio. The commercial audio market in Norway has great potential, and Optimal Audio, with a real clarity of purpose, has devised a range from which it is quick and easy to select the right products for your needs. Combining some really smart products with a very competitive price point is sure to be attractive to a host of hospitality, retail, education and house of worship projects.”