ADJ is preparing to showcase its new range of lighting products at the 2023 LDI tradeshow in Las Vegas. ADJ’s booth will also feature a light show designed by concert LD, Steve Kosiba. Kosiba is placed to create a show that will stop LDI visitors in the aisles and showcase the potential of ADJ’s product catalog.
“My first experience with the ‘new’ ADJ gear was, as with many people in the concert market, the 32 HEX Panel IP,” commented Kosiba. “It is a great fixture, which is very versatile and suitable for side light, foot light or drape light, and can also be used as a blinder, a strobe, or for pixel FX. It fills a lot of roles in the Squeek Lights rental inventory, and we recently sold a small venue a whole rig of ADJ HEX fixtures as well. This also included 15 HEX Bar IP and 7P HEX IP units and completely transformed the space. When the new Encore Lime fixtures came out, Squeek Lights picked up both the Encore Z7LP and Encore LB15IP. The lime bars are far brighter than our previous generation pixel strips and far sturdier. The zoom pars are fantastic: punchy, with a great zoom range and excellent colour. We also have dozens of the Jolt Bar FX, which is the best bang for the buck strip strobe on the market. They’ve been rock solid for us, often going out on tour in our custom pre-rig touring carts. While working on ADJ’s LDI booth, I’ve also been really impressed with the Focus Series of automated fixtures, so I wanted to feature as many as possible – even units that have already been out for a year or more.”
The FOCUS SPOT 7Z, a feature-packed moving head launched earlier this year, will be an integral part of Steve’s LDI rig alongside the FOCUS FLEX L19, ENCORE LP12Z IP and the JOLT BAR FX.
“When we talk of the ‘new ADJ’ we’re not referring only to our latest product releases but the evolution of the brand which has been ongoing for the past five or more years,” explained ADJ USA Director of Sales, Alfred Gonzales. “ADJ’s current catalogue of professional lighting solutions are all specifically targeted at the ‘middle market’ of the industry and have been tried and tested by countless production and rental companies worldwide. We have invited Steve Kosiba from Squeek Lights to be our guest LD at this year’s LDI to help demonstrate the full potential of our lighting fixtures. Steve is an experienced and creative designer who is immersed in the touring/production world and I am certain the light show he is creating for LDI will amplify the ADJ brand and provide an authentic case study of how ADJ’s lighting tools can be utilised by production companies in the professional mid-level entertainment lighting market.”