Having recently celebrated its 40th anniversary and welcomed its 1,000th team member at the end of 2024, L-Acoustics entered 2025 with the announcement that Bryan Bradley has joined the company as CEO, Americas. The news was jointly shared by global L-Acoustics Co-CEOs Laurent Vaissié and Hervé Guillaume, to whom Bradley reports. In his new role, Bradley will oversee all operations across North, Central, and South America, dividing his time between the company’s global headquarters in Westlake Village, California, and a new Americas operations and creative hub set to officially open later this year at Nashville Yards.
What initially attracted you to L-Acoustics?
“I really like the loudspeaker business and the professional audio industry as a whole. I think it’s the ‘final piece’ of the live production puzzle that everybody experiences. I’ve worked in every part of the supply chain – from microphones, processing and consoles, through to loudspeakers and electronics in the past, and in my opinion, being at the point where performance and experience collide is the best part of the industry.”
What excites you about this role?
“The culture. L-Acoustics, more than any other company I’ve worked for, really values long-term development in technology. They fight every day to dramatically improve the experience that people have, and the investments they make are examples of that, so the chance to join the team that’s laser focussed on that type of improvement, was an opportunity of a lifetime.”
How do you plan to build on the company’s 40-year legacy?
“The beauty of this role is it is not a turnaround situation, but rather about being strong enough to hold on to the rocket ship success the company is currently experiencing. I intend to tap into my experiences at large organisations to help L-Acoustics reach its growth goals.”
Where do you see the future of sound reinforcement?
“We’re competing for wallet share with theme parks, immersive movies and other discretionary entertainment. For artists to be successful they need to have sound clarity and control that gives them every shade of colour on the pallet to paint the picture they’re sharing with the audience. Five years from now, I would like to see the majority of the top tours in the Americas using L-Acoustics products and solidify our position as the industry leader in sound reinforcement technology as the choice for the premium experience for performing artists, their support teams and their fans.”
Away from the office, how do you like to spend your free time?
“I love attending live shows, especially the ones that catch you completely off guard. Aside from that, I also like to surf, golf and ski in my spare time – being outside and active is where I prefer to be.”
