TAZAAR introduces GeoTag

A GPS-powered guardian, GeoTag doesn’t just track; it transforms. With 4G IoT SIM connectivity, built-in recharging capabilities, and integration into your gear, GeoTag ensures equipment is always on the radar. 

TAZAAR teamed up with APT-GB to create a new standard. GeoTag delivers reliable, real-time location updates, geofencing alerts, route tracking, and timestamped data – even in remote areas.

Lisa Stafford, Founder of TAZAAR, is driving a new industry standard to deter theft: “TAZAAR GeoTag isn’t just a tracker – it’s a thief’s worst enemy and every professional’s peace of mind. We recognised that consumer tracking tags weren’t built for the tough demands of high-value media and entertainment gear. GeoTag changes that with purpose-built technology that’s reliable, robust, and ready to perform anywhere.”

Over 20 manufacturers are trialling GeoTag into products like flightcases, amplifiers, lighting rigs, and connectors.

Penn Elcom, a global flight case hardware manufacturer, identified the potential of GeoTag technology for the professional audio industry and has collaborated with TAZAAR to develop a tracking solution specifically designed for flight cases. Rob Platt, Sales & Marketing Director at Penn Elcom, stated, “We recognised early on that TAZAAR was pioneering an innovative solution with their GeoTag technology. We immediately saw the value it could bring to tracking flight cases which are frequently used to transport important and high value items and have worked closely with TAZAAR to bring the Penn Power Tag to the market.”

www.tazaar.io