Robe to distribute Avolites in the US

Avolites product specialist, Kade Behm and Avolites US Product Manager, Brad White

Robe North America (RNA) has been named the exclusive distributor for Avolites in the US.

The Davie, Florida-headquartered company will provide full sales, service (including warranty related), training, and technical support following Robe sro’s recent acquisition of the console and media server manufacturer.

Avolites US Product Manager, Brad White and product specialist Kade Behm will work alongside the very proactive Robe North America teams taking care of all things Avo related.

Robe Lighting CEO, Lorienn Cochenour commented: “We are very excited to welcome Brad and Kade to Robe North America, where their energy, enthusiasm, years of industry experience and excellent knowledge of Avolites products will be a strong foundation … as one of the most globally recognised lighting and visual control brands joins the Robe family!”

White brings over 30 years’ experience and passion consulting on the design and production of dynamic live and architectural events to RNA, the last 10 of which have been dedicated to the sales and promotion of Avolites products. Kade has been a lighting professional for 29 years and an Avo user since 1996. For the last seven years, he has been Avo’s trainer and support in the USA.

White and Behm will be working remotely and covering different regions of the USA, working alongside the existing extensive RNA sales network. This transition enabled Avolites’ existing and new customers to have the advantage of access to greater and more comprehensive resources across the USA.

Avolites Sales Director, Clive Standley together with technical director Dick Ollett and field engineer Rob Steel first established Avolites US in 1982 based in Chatsworth, Los Angeles. They then introduced the first microprocessor driven concert touring lighting desk, the Avo QM500-90, followed by the first high-density touring dimmer rack, the FD20A x72 channel.

Avolites MP Paul Wong commented: “We’re seriously excited to be tapping into Robe North America’s local infrastructure and their established team, and I believe this initiative will inject a new energy into the Avolites brand, attracting new customers and benefitting our existing loyal followers in the US!”