From now on, three Neumann&Müller (N&M) business units are each to be given an autonomous market presence. The idea is to enable the System Integration, Digital Media, and Information and Communications Technology (ICT) units to sharpen the focus on their individual service portfolios in presentations to clients. “In addition to the traditional fields of event technology – audio, lighting, video, rigging, staging and conferencing – the last few years have seen the emergence of areas with their own particular domains, which need a separate communications strategy,” said N&M managing director Alex Ostermaier.
“System Integration” provides turnkey implementation of semi-permanent and permanent installation projects all around the world. Conceptual design, implementation and operation of high-quality, high-performance media technology solutions are formed into an overall package in close partnership with the client. Extensive know-how and international experience in collaboration in large-scale projects are brought to bear in consulting, design and realisation – just like N&M expertise in other fields of technology. Reference projects include various thematic and national pavilions for EXPO 2017 in Astana, the VW pavilion at the Olympic Games in Sochi, the Deutsche Haus at a whole series of Olympic Games, the “Letters to Andy Warhol” and “David Bowie” international travelling exhibitions as well as the Mercedes flagship store in Moscow.
Back in 2006, N&M established its first studio for audio-visual content production in Munich. In the years that followed, further in-house studios were set up in Dresden and Hamburg. Initially the focus was on motion design, but interactive applications were then continuously added to the portfolio. Today the interdisciplinary team from “Neumann&Müller digital media” produces motion design plus interactive experiences for corporate and public events, congresses, trade fairs, permanent installations and exhibitions. At its Munich site, N&M offers its clients the opportunity of visiting the “MediaLab” interactive experience facility, where visitors can immerse themselves in the world of media production and utilize the lab as a source of inspiration for their events.
The increasingly complex nature of the technology deployed at events calls for high-performance, resilient IT network structures. “Information and Communications Technology” plays a vital role in the set up and running of live events, because networks are the backbone of all the equipment used. N&M ICT solutions ensure stability, strong performance and a high degree of reliability. N&M has now assembled an autonomous team for project-related IT. Its job is to advise project managers and give them expert support regarding IT issues throughout the entire project. The experts contribute their know-how as early as the planning stage and, from their base at the new “Network Operations Center” in Hanover, provide seven-day-a-week support for the set-up and smooth running of N&M IT infrastructure.