NEC Group signs multi-year contract with Anna Valley

NEC Group enters into a contract expansion with Anna Valley.

NEC Group has signed a multi-year contract with Anna Valley.  

Under the agreement, Anna Valley’s dedicated on-site team will continue to be responsible for maintaining audio-visual equipment installed at the NEC and will also collaborate with organisers to deliver events at the venue. Anna Valley’s team will be based out of a soon-to-be renovated shopfront on the Atrium side of the venue, providing organisers with easy access to technical design and delivery capabilities.

NEC Group Conventions Sales Director, Donna Cunningham said: “With a busy programme of events scheduled for 2022, it’s great to be expanding our long-term collaboration with Anna Valley. Their base at the NEC is a real plus point for both organisers and exhibitors, ensuring that any technical aspects of their event are easily managed. The company’s creativity and expertise in AV systems, support and maintenance is invaluable and will play a huge role in both retaining existing events and securing new ones in the future.”

Head of Commercial Partnerships, Ross Parker added: “Since the digitisation project that Anna Valley carried out in 2019, we’ve seen organisers, exhibitors and our commercial partners utilising the digital assets that we have across our portfolio of venues. The screens have also become a key communication tool for our audiences and have proved invaluable in communicating important COVID-19 messaging and other key information as part of our Venue Protect programme. We’re delighted to be extending this relationship with the team at Anna Valley for the coming years.”

Anna Valley Commercial Director, Nick Hart added that the company is delighted to be building on its existing partnership with the NEC Group: “We have a great working relationship with the team and a detailed knowledge of the venues, meaning we can help both event organisers and venue management get the best out of AV at all times.”

The NEC Group has announced a contract expansion with Anna Valley as part of its preferred supplier programme.