Let The Music Play took place for the second time on 4 August 2020 with 9,300 total global English language mentions of #LetTheMusicPlay between 3 and 5 August 2020.
This represents a 1000% increase in conversation in the same time period previously. It was trending within the UK on Twitter throughout the day until later afternoon. This was a campaign with global reach – with 44% of conversation occurred in the UK with 26.1% in the US, and conversation also originating from geographies like Netherlands, Japan, Ireland and France. There are now over 120,000 posts on the #LetTheMusicPlay tag on Instagram which saw a 30,000 increase of posts since the initial campaign launch.
Today we stand with the whole music industry in solidarity with the people that make events in GMVs happen. We ask the Prime Minister and Chancellor to extend Furlough/Self Employment/Income Support Schemes to everyone in our sector unable to return to work. pic.twitter.com/2L6zF8kJrQ
— Music Venue Trust (@musicvenuetrust) August 4, 2020
— Sam Fender (@samfendermusic) August 4, 2020
The next scheduled campaign for the live music industry is for #WeMakeEvents on 11 August with March’s taking place across the UK including, London, Manchester and Liverpool.
View more information here: www.plasa.org/we-make-events/