Highlite is NovaStar Distributor for the Benelux

NovaStar Technology Europe BV has appointed Highlite International BV as its new distributor for the Benelux. NovaStar, a leading manufacturer of video processing units, provides LED display solutions globally. With Highlite’s extensive distribution experience and fast delivery system Novastar has found the right partner to serve the Benelux-area.


“Highlite is very professional in providing show equipment. It doesn’t matter if it is sound, audio or our core business, the LED industry.”, said NovaStar’s Account Manager Evelyn Zhang. “With a fully automated warehouse and fast delivery we believe that Highlite can provide the best service and support to our clients”, Zhang continues.

Highlite’s Brand Manager, Leon Vissers, is thrilled about the NovaStar distributorship: “We are very proud to become NovaStar distributor for the Benelux area. NovaStar produces high quality, well-engineered LED display solutions. You can almost feel the dedication they put into every single unit. We believe that the combination of their expertise and our distributing experience will be very successful.”

Highlite already offers a diverse range of DMT LED screens and various VJ and media software applications. By adding NovaStar to their portfolio Highlite creates a “one-stop shopping” environment for their customers.

To extend their support to current and future NovaStar users Highlite is going install a dedicated NovaStar showroom at their headquarters in Kerkrade. Here a complete overview of the NovaStar-range is being installed with a fixed presentation. Product-specialists are going to host exclusive product training days where the customers will be educated and learn about the features, functionalities and possibilities of NovaStar LED display solutions.

Zhang continued on to say: “The most important thing is we have the same goal. NovaStar and Highlite are both excellent companies with great brand influence but also we have lots of people working hard, keeping innovation in mind and holding clients requests as our greatest priority.”