Building on a steady year of sales and market growth, Focusrite bolsters its long-term strategic business plan with the announcement of two new appointments in its sales force representing its pro division, which includes RedNet range of Dante-networked audio converters and interfaces, Red interfaces and ISA mic pre’s.
The new appointments include Matt Pliskin as Focusrite Pro Broadcast and Immersive Audio Sales Manager, and Peter Tilley as Focusrite Pro Educational and Post-Production Sales Manager. Both Pliskin and Tilley are being promoted from previous positions with Focusrite Pro. This strengthening of Focusrite’s Pro sales team reinforces a long-term sales growth strategy for the brand.
Matt Pliskin is promoted from his previous position as Focusrite Pro Senior Solutions Specialist. In his new capacity as Broadcast and Immersive Audio Sales Manager, his responsibilities will include (but not be limited to) strengthening relationships with the Broadcast Community in the U.S. and Canada; building upon Focusrite Pro’s presence in the immersive audio community and the post-production and recording verticals; and coordinating projects with Focusrite’s post-production sales personnel (Tilley in particular) to increase the brand’s market share in post facilities.
Peter Tilley is promoted from his previous position as Focusrite Pro Western Regional Sales Manager. In his new position as Focusrite Pro Educational and Post-Production Sales Manager, his responsibilities will include (but not be limited to) strengthening relationships with the educational community in the U.S. and Canada; serving as a resource for educators and students on the use of Focusrite Pro in educational applications (including distance learning) as well as students’ potential future fields; and coordinating projects with Pliskin and the rest of the team to increase the brand’s market share in post facilities.
Dave Rieley, Focusrite Pro North American Sales Manager, stated, “Despite the unique challenges of 2020, Focusrite Pro’s market share is strong. Promoting these two loyal Focusrite Pro team members to their new roles will position the Focusrite Pro division for future growth in 2021 and beyond. We thank Matt and Peter for their continued passion and hard work in serving as a market resource on behalf of Focusrite Pro.”
Focusrite Pro is dedicated to removing creative and technical barriers by improving the workflows of audio professionals with scalable audio solutions that meet both their current and future requirements.