Encore has named Fiona Robson as Vice President and Group Commercial Director, EMEA. She will be responsible for leading Encore’s commercial strategy across the EMEA region, driving growth across the UK, Europe and the Middle East.
The latest recruit will take on the role having previously headed up Sales Operations for Hilton across Europe. She brings with her extensive international industry experience gained both in commercial roles with global hospitality brands and as a partner in hospitality consultancy.
“I’m delighted to welcome Fiona to the Encore EMEA team. She has deep, cross-functional expertise in sales, meetings and events and distribution, as well as a passion for innovation” said Nicholas Rudge, Managing Director, EMEA. “With working experiences in many of the markets in the EMEA region, as well as speaking a number of languages, she was the perfect candidate for this critical role”
This new appointment comes as the company, which was formerly known as PSAV and the family of companies, began to operate under the new Encore name. The move aligned its portfolio of companies, which included Hawthorn, KFP and AVC Live, under the new master brand. Powered by the tagline ‘Events that transform’, Encore strives to deliver industry leadership through end-to-end creative, production and technology services.
Commenting on her appointment, Robson said: “I’m delighted to be joining the Encore family at such a pivotal time and can’t wait to get started. Encore is a long-time industry leader focused on collaboration, innovation, technology and expertise. In a world changed by the COVID-19 pandemic, the future of events is going to be more tech-driven than ever before with hybrid events critical to the recovery of the industry. I’m excited to build on today’s success within an organisation leading the field. Encore puts their customers at the centre of all they do, enabling them to continue to meet and seamlessly connect in-person and virtual audiences, regardless of where they are in the world.”