Epson Europe VP of Video Projector Sales & Marketing: Massimo Pizzocri

Epson Europe Vice President of Video Projector Sales & Marketing Division, Massimo Pizzocri discusses his new role, the impact of COVID-19 and looks forward to the future…

How did you start out in AV?

“In my 21 years at Epson, I’ve covered many roles – each with at least some element of projection. In my position as Vice President for the Video Projector Sales and Marketing Division, I’ll be able to continue my passion for AV, taking care of our customers and staff while bringing my own values and experiences to the role. AV has always helped people to connect and communicate, but Epson’s video projector technology has the potential to improve how we enjoy life – whether that’s via immersive experiences, in a lecture theatre, or at live events.”

How is Epson tackling climate change?

“Back in 2008, our global president set a target of reducing CO² emissions by 90% across the lifecycle of all products and services by 2050. Over a decade later, Epson has increased its commitment, with a goal to become carbon negative and underground resource-free by 2050 and plans to spend 100 billion YEN on decarbonisation over the next 10 years. In October 2020, we were awarded a ‘Platinum’ rating for CSR by independent assessors EcoVadis, placing us in the top 1% of technology companies for sustainability, demonstrating Epson’s global commitment to align with positive change. In Europe, Epson has formed a dedicated CSR and sustainability team to focus on ensuring compliance of our sustainability practices, and our European Sustainability Report (Green Choice Report) highlights our regional progress towards addressing this.”

How has the COVID-19 pandemic impacted you, personally and professionally?

“I live in Lodi, Italy, which is where the first COVID-19 case in Europe was discovered. I was already a volunteer for the Red Cross in my spare time, working as an evening ambulance driver for the past 20 years. While the pandemic made me question whether I should stay home, I made the choice to continue to drive the ambulance and still do today. Professionally speaking, everyone has become so used to doing things a certain way, but the pandemic has taught us that we must be open to change. I’ve learnt that I can effectively communicate and work remotely, but nothing beats in-person!”

What’s next for Epson?

“In the short term, we’ve just signed up to ISE in Barcelona in February 2022, where we will showcase our latest video projector range. This globally recognised AV event has always been a great platform for Epson to engage with the industry and we’re keen to catch up with customers and other key players. We cannot afford to sit back and relax and that’s why we strive for continuous improvement – ensuring that when our products come onto the market, they are the products our customers want.”

This article originally appeared in issue #264 of TPi, which you can read here.