EFM Global launches new European base

Despite the turbulent years for the live events industry, freight forwarding specialist EFM has not only weathered the storm of COVID-19 but emerged with a brand-new European base, as well as undertaking one of the biggest transatlantic moves for metal titans Rammstein ahead of their North American tour. TPi finds out more…

Although every company working in the events sector has its own unique story when it comes to the early days of COVID-19, there are few that played out quite as dramatically as EFM’s. As representatives from across the globe gathered around a meeting table for the company’s annual board meeting in February 2020, champagne bottles were being popped in celebration of EFM’s best ever financial year. “2019 was a record-breaking year for us exceeding all budgets, so there was certainly a lot of elation,” reflected CEO, Mike Llewellyn. “During the meeting, I raised the point that we should perhaps consider the ‘thing’ that was going on in China and started to propose a DEFCON one to five protocol in case COVID-19 was to spread.”