DPA Invest in German Market

DPA Microphones will aim to strengthen its presence in Germany, by setting up the nation’s first dedicated DPA sales team.

This new structure will transform DPA’s partnership with distributor Mega Audio and allow both companies to focus on their core strengths. From 1 March 2018, Mega Audio will become a master dealer, while DPA Germany will have overall responsibility for all sales in country. Until then, Mega Audio GmbH will continue supplying DPA equipment.

“Germany is an incredibly important market for DPA and one where we see great potential for future growth,” commented DPA’s CEO Kalle Hvidt Nielsen. “Over the years, Mega Audio has been key to our success in Germany, helping us establish DPA’s reputation for high quality and reliability. However, the pace at which DPA is growing and the speed at which we are developing innovative new products means that we need to have an even closer cooperation with our dealer network and have direct access to our customers. As a master dealer, Mega Audio continues to be a vital part of this equation by providing support and assistance to the German market. It’s a win-win situation for everyone, including our dealers and customers who will benefit from a well-coordinated sales and support network.”

Burkhard Elsner, CEO of Mega Audio, added: “We value our close relationship with DPA and recognise that the brand’s success benefits us all. These changes are strategically important for DPA and serves DPA’s strategy to expand in markets where they see high potential for growth. We will continue our partnership as DPA’s Master Dealer in Germany, concentrating on the direct sales and services to our valued customers. We look forward to maintaining a strong relationship with DPA, as well as with our customer base.”

Martin Kaaber, DPA’s VP of Sales for Germany, Austria, Switzerland and the Baltic countries will head DPA Germany. Key members of Mega Audio’s sales force will be invited to join DPA Germany. Over the last 6 months, DPA has introduced 2 innovations in the shape of its Core by DPA microphone technology that reduces distortion and increases dynamic range, and it’s pocket-sized d:vice MMA-A Digital Audio Interface that enables content makers such as live and mobile journalists to record and broadcast studio quality audio while on the move.

“These are exhilarating times for DPA and we have plenty more innovations in the pipeline,” Nielsen concluded. “Continuity for the DPA brand is important and Mega Audio has created a good platform in Germany. With this huge investment, we want to take the brand, as well as the customer service, to the next level.”