AdagioPRO lands Elation Professional distribution deal in Spain

(L–R:) AdagioPRO Director, Víctor Pérez and Product Manager Professional Lighting, Abel Sánchez with Elation Professional International Sales Managers, Jonas Stenvinkel, Frederik Afif and Holmusic CEO, Daniel Alorda.

AdagioPRO — a division of Holmusic — has been appointed the exclusive distributor for Elation Professional, Obsidian Control Systems and Magmatic Effects products throughout Spain.

Holmusic is a family-run business with more than 50 years of experience distributing musical instruments and professional audio and lighting systems in Spain and other European countries. AdagioPRO serves as Holmusic’s professional sound and lighting division and distributes professional stage lighting systems to a broad range of market sectors including concerts, rental, touring, installations and broadcasting. The lighting division is based at the Holmusic Group corporate headquarters and warehouse facility in Barcelona. 

After decades as one of the top professional audio distributors in Spain, since 2019 AdagioPRO has been committed to providing professional lighting systems. “The new partnership with Elation consolidates this project and enhances our presence in the professional lighting market,” stated AdagioPRO Director Víctor Pérez. “We feel absolutely confident that Elation products will deepen our presence in touring and installation while helping us grow in the broadcasting market. Customers will be able to count on the advantages that come from having a strong national distributor, such as training courses, a wide range of demo equipment, technical assistance services in key geographical locations, and a team of professionals to give them support when they need it.”

Frederik Afif, International Sales Manager at Elation and company representative for Spain, added: “What a pleasure to work with such professional and passionate people. Adagio is a family-run company, like Elation, and that is only one of the many reasons why we know that the Elation, Obsidian and Magmatic ranges are in perfect hands in the Spanish market. Although my Spanish is more rudimentary, we have spoken the same language from the very beginning. When it comes to the vision we have, we understand each other perfectly well and we know right away what to achieve in the future and that is fundamental for a long and successful rELATIONship.”