TW AUDiO Appoints Business Development Director

TW AUDiO has appointed Mick Whelan to the position of Business Development Director for TW AUDiO Americas Inc. where he will join Vice President Philip Van Peborgh and his team.

In this role, Whelan will be responsible for defining and creating the path to ensure long-term value between customers and the organisation. This role will also include market intelligence and identification of key opportunities, thus addressing new business opportunities effectively.

The latest TW AUDiO recruit has extensive experience inside the professional audio community as both a purchaser and a provider through his touring career with major rental house Electrotec and several top-level manufacturers, Adamson Systems Engineering is the most recent.

Whelan commented: “I have observed TW AUDiO as an organization that considers each and every aspect of the user’s interface with its products and services, how could I not work with leadership that cares that much?  When you experience how the components work together you’ll see what I mean.”

Bernhard Wüstner, Managing Director of TW AUDiO, to the appointment of Mick Whelan: “Mick not only has a good technical background but brings also a wealth of industry experience with him. His expertise makes him an ideal candidate to identify and address new business opportunities and implement new processes and strategies for TW AUDiO.”