The Future Group to Build World’s First Live Virtual Production Cloud Solution

Pixotope Live Cloud will offer the M&E industry world's first SaaS for both virtual studio and augmented reality production.

The Future Group, the maker of virtual production tool Pixotope, the technology behind award winning productions such as TWC Surge Flood and Riot’s Pop Stars, has received development grants from the Epic Games MegaGrants fund and Innovation Norway.

The grants will allow The Future Group to develop, as an industry first, Pixotope Live Cloud. Pixotope Live Cloud will enable companies to connect to the power of live virtual production through a ‘pay as you go’ and always available cloud service.

The Future Group CEO, Marcus B. Brodersen explained: “We are making virtual production more accessible and giving streaming and broadcast production companies more flexibility in how they tell engaging stories.” Virtual production allows companies to integrate interactive photorealistic graphics into their live video broadcasts and streams, enabling new and attention-grabbing storytelling.”

Brodersen summarised: “Unreal Engine is the perfect vehicle to drive innovation in media production, and Pixotope is all about making that power available to as many media producers and creators as possible. We couldn’t ask for better collaborators than Epic Games and Innovation Norway to give even more content creators access to these storytelling tools through Pixotope Live Cloud.”

Launched in 2019, Epic MegaGrants is a $100m program from Epic Games designed to globally accelerate the work of talented teams and individuals working with Unreal Engine, 3D graphics tools, and open-source software.