Sterling Event Group Invests in d&b

Northwest-based technical production supplier, Sterling Event Group, has invested a 6-figure sum into its equipment fleet to meet a growing global demand for its services.

The decision to significantly boost its audio department by investing in a d&b audiotechnik V Series line array loudspeaker system, was agreed following a surge in enquiries over the last year.

Having grown the business substantially in recent years, Sterling, who supply services to the live events industry both nationally and internationally, needed a flagship audio system offering for larger events to complement their recent investments in the vision, lighting and rigging departments.

The d&b audiotechnik V Series system features on the riders of many world class acts so it is set to be a favourite with Sterling’s live music clients. It is also proving a popular choice in both the corporate and sporting sectors, with it already being used in its first outing at a large conference at Birmingham’s NEC, closely followed by an international sporting event at the Copper Box Arena, London.       

Sterling have stocked loudspeaker systems from d&b audiotechnik for many years, trusting the brand and the quality of its products. Richard Bowden, Sterling MD, was keen to invest further: “It was always my intention to stock the very best equipment available. It was over 10 years ago that we first invested in d&b audiotechnik following lots of research and demonstrations and we haven’t looked back since. Our stock now includes 17 different models which allows us to select the most appropriate solution for our client’s needs.

“The introduction of the V series comes at a very exciting time at Sterling Event Group as we have seen a recent demand from our growing client base for complete production solutions for larger scale events and having equipment like this at our disposal combined with the knowledge and experience of our team, means we can continue to offer our clients a first-class service”.