SoftBox Integration Invests in Robe

Montreal-based SoftBox Integration invests in Robe lighting fixtures.

Montreal-based SoftBox Integration is the latest company to invest in Robe FORTE lighting fixtures. An investment driven by strategic business development, according to SoftBox Integration CEO, Michèle Pelletier.

“The decision to purchase these, the first Robe products for SoftBox Integration, followed extensive comparative studies and research related to benchmark elements like the product’s longevity potential as a rental item – the FORTE light engine is fully and easily replaceable,” Pelletier said. “The team also solicited the advice and opinions of several leading lighting and visual designers working in several disciplines.”

The order included 16 FORTES, six FORTE follow spots along with five RoboSpot remote follow spotting systems, 14 Tetra2 moving LED battens and 66 LEDBeam 150s. A further 16 FORTES, two FORTE followspots and 18 MegaPointes.

The new FORTES were put to the test on the TV awards show, Les Zapettes d’Or. Staged at Montreal’s charismatic Paradoxe Theatre, a former church dating to 1920, more recently repurposed and re-opened as a lively theatre and performing arts space, the lighting design was created by Jonathan Barro – 16 FORTES were all positioned on the stage floor.

Vincent Lavoie, sales development representative and renowned lighting designer, noted that the output from the fixtures was “awesome” even with gobos in.

The FORTES are set to be used on long-running productions like the variety show and dance competition Revolution co-produced by Groupe Fair-Play and the TVA Network, as well as for new the TV show Ça fait la job.