Rogier Trok joins the Avolites team

Rogier Trok joins the Avolites international team as Sales and Technical Key Account Manager for mainland Europe, where he will be based in the Netherlands, and overseeing and co-ordinating with the pan-European distribution network there.

His work will include assisting distributors with sales and demonstrations as well as console and media server training, he commented, “The users of these great products are always smiling!”

Rogier brings onboard 20 years of rental company experience as a lighting technician, lighting designer and project manager.

He also worked at Avolites’ Dutch distributor, Fairlight, providing console and media server training, garnering valuable experience related to the needs and demands of a distributor. Rogier has also taught theatre technicals at Deltion College in Zwolle, Netherlands.

His first Avo console was purchased aged 16, which he recalls as “beautifully made with wooden sides,” so he has had a very special affinity with the brand throughout his professional career.

He was “absolutely delighted” to be offered the chance to join the team. “It’s a truly impressive brand with a great history fully rooted in our industry, and a reputation for initiating so many cool features,” he commented, adding that coupled with the teaching, training, and console field experience, he brings enthusiasm to Avolites.

Rogier underlines the importance of still being an active and hands-on console operator, describing it as the best way to understand end-user experiences and assist them technically, practically and quickly. His role will also embrace establishing, building, and developing new and existing relationships, and funnelling vital real-time feedback to be used for future product development.

Avolites MD Paul Wong stated, “Rogier brings massive industry knowledge and as an experienced Avolites user is a perfect fit to further strengthen our position in Europe.  Rogier’s main task will be working closely with and supporting our expanding distribution network in mainland Europe. We’ve known Rogier for many years and are delighted to welcome him to the Avolites team.”