Redefining pre-race entertainment

Set against the backdrop of the iconic Las Vegas Strip, the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX enlists the expertise of creative and technical experts to create a benchmark opening ceremony.

The FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX Opening Ceremony presented by the Las Vegas Convention and Visitors Authority (LVCVA) marked the first pre-race spectacle of its kind, with a level of creative technical sophistication never seen before in the rapidly developing world of motorsports. TPi tracked down the creative and technical production team responsible for the undertaking to discuss how they made it happen and reflect on the trials and tribulations associated with staging an event of this calibre in the ‘entertainment capital of the world’.

In the grand tradition of Las Vegas spectacles, the opening ceremony kicked off the Grand Prix weekend with performances by Andra Day, Bishop Briggs, J Balvin, Journey, John Legend, Keith Urban, Kylie Minogue, Steve Aoki, Thirty Seconds to Mars, Tiësto,, among others, and garnered an in-person crowd of nearly 30,000 attendees – who enjoyed the performances from the Wynn Grid Club, Paddock Club, Skybox, or Heineken Silver Main Grandstands. 

The vendors roster featured Brian Burke Creative (show creation, direction, and executive production), DTI Productions (technical production), DX7 Design (lighting design), Drone Stories (drones), ER Productions (lasers), PRG Las Vegas (scenic, lighting, sound, and video), PixMob (crowd visuals), MPLUSPLUS (LED flags), PyrotecnicoFX (fireworks), STUFISH Entertainment Architects (production design), Silent Partners Studio (video content), eighteentwentysix (event production services) and Mediatech (broadcast production).

Words: Jacob Waite

Photos: Getty Images, Las Vegas Grand Prix Inc. and PyrotecnicoFX