PUSH has launched PUSH LIVE UNLIMITED to provide live content creators greater control of their content, audience, engagement and interactions, opening up exciting prospects for the live industry.
Major festivals, such as Insomniac’s EDC Mexico, have leveraged the PUSH LIVE UNLIMITED platform to increase its digital audience by over 300%, distributing the three-day multi-stage festival to 87 curated live streams across artist and partner channels. Brands including Xbox, Warner Music and supporters of social movements such as Black Lives Matter have also partnered with PUSH to share live content with targeted audiences.
The new cloud-based technology empowers the embattled live entertainment industry to engage larger audiences and develop new forms of revenue via digital distribution. An unlimited number of customised streams means content owners can reach their audience in a more personal and meaningful way by transforming a single live event into a personalised experience for each chosen channel, with bespoke content, languages, graphics and sponsorships, which can be intelligently targeted to specific audiences.
During the past three months, PUSH LIVE UNLIMITED has worked with key partners to power over 1,000 customised livestreams shared across the globe, with hundreds of targeted geographic streams to 15 separate countries and empowered artists and rights holders to reach over 500 million digital audience members.
Phil Tucker, Founder and Chief Innovation Officer, PUSH, said: “With the live entertainment industry losing vast revenues, paralysed by the uncertainty of how and when it will recover, we’ve created a solution that ensures the show will always go on. Our technology empowers a new world of co-hosted content, engaging audiences via the channels they know and trust, with streams that are customised to their taste, behaviour and demographic. This new approach is redefining the value of the live moment for the entertainment industry.”
PUSH technology operates in-the-cloud, making it possible to manage and distribute huge scale live streamed events from a single laptop, operated remotely, from anywhere on the planet. This versatility allows live production teams to partner with any content creator to deliver a world leading live experience, at the fraction of the cost of traditional on-the-ground solutions.
The ability to distribute an unlimited number of customised streams means content owners can reach new audiences through simultaneously casting multiple streams and co-hosting on relevant partner channels and platforms. Used in conjunction with PUSH’s unique data products, content owners can take control of their audience distribution and optimisation to maximise engagement on a global scale.
PUSH LIVE UNLIMITED is a scalable solution available to every artist, rights holder, brand or sponsor looking for an innovative audience engagement solution. From large, multi-act festivals, to at-home gigs, every single live performance will benefit from this new technology.
