In his new role, David Ferraz will oversee new marketing strategies and business intelligence, and support the sales development team to open new opportunities for the rapidly expanding company. His technical background will allow him to tailor the marketing strategies to reach and communicate with the users more effectively.
He began his career at White Light in the UK. after graduating in Live Events Technology from the University of South Wales. He later spent five years at Wireless Solution Sweden as International Business Development Manager, heading up distribution and marketing for the Swedish manufacturer.
“I have worked in different areas of the entertainment lighting market – my career started in Technical Support and then worked in Business Development, and I now have the opportunity to solidify the company’s international presence and how it communicates with users” said Ferraz, reflecting on his new role.
Prolights Managing Director, Fabio Sorabella, commented: “I look forward to have David’s expertise in digital marketing up and running, as we grow into different sectors of the industry. Our young and dynamic team welcomes David, who will fit perfectly with us!”