PixMob returned to the Super Bowl for a fifth consecutive year, delivering a immersive experience during the much-anticipated Half-Time show. Renowned for transforming live events into unforgettable fan moments worldwide, PixMob once again ignited collective joy and deepened fandom during the 2024 Super Bowl.
This year’s PixMob activation set out to elevate the Half-Time show to unparalleled heights, electrifying the performance of legendary artist Usher by outfitting performers on stage with their ultrabright X4 wristbands. PixMob’s signature sustainably-sourced LED wearables lit up the field with synchronised visual effects to match the performance.
In the crowd, 60,000 spectators were equipped with PixMob’s LED badges, the industry’s brightest LED wearable, transforming the audience into a dazzling canvas of light and immersive effects. With the high of Super Bowl LVIII still lingering, PixMob is enormously proud of its continued partnership with the iconic sporting event.
“PixMob is honoured to mark our fifth consecutive year partnering with the Super Bowl, a testament to our commitment to pushing the boundaries of immersive lighting technology and continuously innovating the fan experience,” said Jean Olivier Dalphond, CCO & Partner, PixMob.
PixMob’s fan-focused contributions to the Super Bowl have redefined in-crowd activation and engagement, innovating the way that lighting can be integrated into the event’s unique staging and production. In 2014, the Montreal start-up showed the world the transformative impact their technology could have on the Super Bowl fan experience, immersing 80,000 fans and 500 on-field performers in synchronised light with their wearable LED technology during the legendary Bruno Mars performance. From 2020 onward, PixMob has supercharged every subsequent Super Bowl halftime show with their immersive LED tech.
In 2020, they ignited the electrifying group performances of Shakira, JLO, Bad Bunny and J Balvin. From there, they lit up the Weeknd’s ground-breaking show in 2021, as well as the surprise group performance of Snoop Dogg, Dr Dre, Eminem, Mary J. BLige, and Kendrick Lamar in 2022. Last year, they activated at Rihanna’s gravity-defying performance, lighting up the floating platforms that carried the artist as she put on her daring, sky-high act. After 5 years of integration, PixMob’s tech has become a signature staple in the Super Bowl Half-Time Show experience.
PixMob exited the global pandemic’s live event shutdown with a vengeance. The company deployed its fan-favourite LED tech at events that led the charge into a new era of live entertainment; from the legendary tours of Coldplay, Lady Gaga, Bad Bunny, Karol G, The Weeknd, Imagine Dragons, and more, to igniting fan joy for over 30 NBA, NFL and NHL teams.
PixMob’s unparalleled innovation in lighting technology continues to reshape the landscape of live events, amplifying fan engagement and experience across the globe. The company remains at the forefront of fan-fuelled innovation, ready to bring fans the epic experience they expect and deserve from this larger than life event.
