PixMob deploys its ‘brightest tech yet’ at Super Bowl LVI

PixMob NOVA laminates made their debut at SoFi Stadium’s Super Bowl LVI.

While no NFL franchise has ever been victorious three Super Bowls in a row, PixMob scored its third consecutive Super Bowl win at the Super Bowl LVI Halftime Show. The Montreal-based firm were challenged to develop immersive illumination technology that would not just function but enthral the audience at SoFi Stadium in Los Angeles, California. The solution? Enter NOVA, a new family of PixMob products.

PixMob provided 70,000 NOVA-powered LED laminates to all live audience members as well as the halftime show field cast of dancers, extras, etc. during performances by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. The laminates, designed in Montreal, are brighter than any device the company has created before. Each laminate has 10 times the brightness of the LED event wristbands PixMob is renowned for, and is the same technology now used in the permanent installation built into the seats of the SAP Center, home of the San Jose Sharks.

“When we saw the stadium with its clear roof for the first time, we thought this might be tough. With our engineers, we got to work and did some electronic alchemy to take an existing circuit and super charge it. As we like to say, we must innovate or disappear,” said PixMob Chief Technology Officer, Vincent Leclerc.

It goes without saying that recent times have provided unprecedented challenges across industries and especially live events. However, at PixMob, adversity has also inspired creativity and opportunity, as well as renewal and rebirth over the past year. Utilising PixMob’s proprietary wearable technologies, Safeteams assists organisations wishing to reopen or maintain safe operations during COVID-19, and currently helps protect over 18,000 workers against COVID-19 and its variants.

The core Super Bowl LVI Halftime Show production team comprised Jesse Collins of Jesse Collins Entertainment; Digital Cinema Collective’s Aaron Cooke; Tribe Design’s Bruce Rodgers; Early Bird Visuals’ Eric Marchwinski and Todo Productions’ Nikki Sude.