Penguins Produces First Live Honda Motor Europe Event

Penguins produce first live Honda Motor Europe event since the start of the pandemic, serviced out of Cologne offices.

Honda enlisted the support of Penguins (part of the wider creative communications group DRPG) to put together a press conference to help share their electric vision and show a glimpse into the future of Honda Motor Europe, including the latest information on connectivity and energy solutions and their pledge to accelerate electric plans.

With so much uncertainty around due to the current climate, Honda looked to Penguins to offer a solution to help engage press audiences from around Europe. While heavy restrictions were in place, Penguins built an interactive website through which press were able to ask questions of the Honda development team. However, when travel restrictions began to be lifted, Honda decided to do an Electric Vision Driving Event, kick starting their live event offering by combining a live audience with a livestream VT through which a wider selection of press could interact.

Held at the purpose-built European training facility, Honda Academy in Frankfurt, the three-day press event was the third event Penguins have produced there and the first live event since the start of the pandemic in March. As part of the wider creative communications group DRPG, Penguins were able to service the event out of the DRPG offices in Cologne. The Penguins team provided all production services for the live element as well as the graphics, tech kit and people needed to livestream the conference out to others who were unable to attend.

Each day 12 journalists from different European regions including Germany and Greece came together for the live element of this Electric Vision press event. Guests were required to adhere to social distancing rules as well as wearing masks throughout the event. The number of journalists was limited to 12 to ensure safety. Journalists from the other regions, including France, Spain and Italy, who were subject to COVID travel limitations, were able to livestream the conferences through a bespoke portal. The events and broadcasts were run in a variety of languages to appeal to all language needs.

After the conference and Q&A, press were able to test drive the vehicles around a designated route to experience the new models for themselves.

António Guimarães, Events and Governance Section Manager at Honda Motor Europe Ltd was pleased with the result. He commented: “Restarting live events for any company at the moment is a tricky road to navigate and as always with Penguins, they helped to make it happen utilising their passion for live events and integrating technology to engage an external audience. A big thank you to Penguins for helping us kick-start our live events again.”