Panasonic Complete Sterling Deal

Technical production supplier business, Sterling Event Group, has signed a 6-figure deal with Panasonic, enabling it to be one of the first in the UK to offer the latest in projector technology.

Sterling become one of the first to receive Panasonic’s PT-RZ21K model, which will become the business’s flagship projector replacing older and lamp based products.

“Here at Sterling we have always been dedicated to getting our hands on the latest technology, so our clients get the best results from our equipment. The technology advances in our industry are happening all the time and we are excited to be moving away from lamp based projectors to a complete range of laser products,” said Richard Bowden, Founder and MD.

“I am delighted to be extending our working-relationship with Panasonic. It’s renowned for its experience in developing projection technologies, with many of the world’s largest auditoriums, concert halls and renowned museums relying on its superior picture quality and long-lasting reliability. Panasonic has also been at the forefront in developing and introducing the widest range of laser-illuminated projectors, so we know our sizeable investment will offer our clients the right results.”

Tony Molloy, Project Sales manager at Panasonic commented: “We are delighted that Sterling has recognised the benefit that Panasonic’s laser projectors can bring to its customer base, giving them more freedom to concentrate on creating great events and less time worrying about the technology that is unpinning them” In this most recent deal, Sterling has extended its provisions of Panasonic equipment, with it already stocking 28 projectors and 20 screens from the technology corporation.

Bowden added: “This newest model boasts 20,000 hours of maintenance free operation, a laser light source and 20,000 lumens of brightness, offering our clients the best projection there is on the market currently. It is also the only projector in the world that is a filter-free ultra-high brightness model. There’s a clear interest from the industry in switching over from lamp to laser, so we are pleased to be one of the first to offer this level of technology.”

Sterling Event Group is one of the UK’s leading providers for technical event production. Its work is split across the whole spectrum of live event sectors including corporate, private, public and sporting. Its dedication to investing in equipment has already seen the business invest £500,000 in lighting provisions earlier in 2017. The RZ21K arrival at Sterling is imminent, with it being available to hire as soon as it is in stock. /