Outline has entered into a strategic sales partnership with World Marketing Associates (WMA).
World Marketing Associates is considered one of Europe’s most experienced professional audio/video representatives, with offices in the UK, France and Russia. With a proven track record of establishing new brands and delivering strong growth for leading names in the EMEA markets, the company will be Outline’s sales representatives for Europe, the Middle East and Africa.
WMA’s Julian Young commented: “WMA are excited to be working with Outline. Over the years we have followed them and been extremely impressed with the groundbreaking technologies they have introduced. We will provide support and advice to the Outline distribution network as the world gradually reopens following the COVID pandemic, offering help to the distributors with their sales and marketing programmes. WMA will be an additional member of the Outline team, helping to grow and strengthen the business and relationships with the office in Flero.”
Outline CEO Giorgio Biffi remarked: “Our product range is the most comprehensive it has ever been, covering everything from discreet installations through portable systems, dedicated cinema and stadium designs, our large-scale touring line-array products and much else. Our Newton processor has literally changed the way many professionals work in numerous projects and the pace of our continued innovation and growth continues.
“Having WMA’s expertise across our EMEA markets will extend Outline’s reach across numerous market sectors by actively assisting our established distribution network and forging new relationships. It’s a very exciting time for both companies.”
