Midwich Portugal to distribute Robe

Midwich Portugal, part of the Midwich Group, announced the addition Robe Lighting to its exclusive distribution portfolio for the Portuguese market.

Midwich Portugal welcomes Robe with open arms. The brand will be integrated into the Portuguese market by a fully dedicated team. Robe will strengthen the company’s market positioning and reinforce its philosophy of offering quality solutions combined with the best customer service and attention to detail.

Ingo Dombrowski, International Sales Director for Robe Lighting, commented: “There is a saying, ‘Nothing beats a winning team!’, and I think there is nothing better than giving a winning team more responsibilities! A well-developed market like Portugal needs a strategic and analytical approach, and we already know this is integral to Midwich Group’s Spanish branch, so it is a completely logical step to widen our collaboration to include Portugal.”

Pere Castro, Managing Director Midwich Portugal, added: “We couldn’t be happier with the addition of Robe to our catalogue of top solutions. After more than a decade of successful partnership with Robe in Spain, now having such a great, supportive, and loyal partner in Portugal is excellent news. Together with the recent announcement of the ‘Avolites – A Robe Business’ ranges being added to our Portuguese portfolio, we can consolidate and strengthen our philosophy of offering top brands and service!”