”The pro audio industry is evolving rapidly in both technologies and market developments,” said McMahon, ”and we want to make sure we are keeping ahead in terms of customer relations and marketing impact. Meyer Sound has an exceptionally strong brand image, so it’s not a matter of re-branding. We simply need to clarify and amplify who we really are, and not let others in the market define us.”
McMahon added that the office was fortunate that the new initiatives could be launched with talent already in-house. “We have all the talent and experience we need. It was simply a matter of putting these people into new roles where they could leverage their abilities to the best effect.”
In his prior position as Vice President of Solutions and Strategy, McMahon bridged the engineering and marketing sides of the company, but now his focus shifts to directing global marketing efforts. McMahon came to Meyer Sound in 2006 with the acquisition of LCS (Level Control Systems) where he had been a company principal since 1996.
As Director, Spatial Sound, Steve Ellison will help lead the development of next-generation spatial sound solutions that encompass Meyer Sound core technologies, including Spacemap multi-channel panning and Constellation active acoustics.
Tim Boot’s title of Director, Digital Product Experience reflects Meyer Sound’s commitment to making sure the company’s loudspeaker products work seamlessly with the companion digital hardware and software products. He will focus on all aspects of the user experience to assure consistency and smooth workflow, communicating customer feedback to R&D, software development and Meyer Sound’s own education program.
“With these changes, we’re putting people with extraordinary skills and experience into positions where they can make our products more accessible and easier to use,” summarized McMahon. ”And at the same time, we are reinforcing our messaging about the core values that make Meyer Sound unique, in particular, our dedication to serving customers. We are still a company that puts heart first and wallet second, which is rare these days.”