Lightware hires Robin Enlund as President for Greater APAC

Robin Enlund has joined Lightware Visual Engineering as President for the Greater APAC region.

Based in Sydney, Enlund joins Lightware with more than two decades of management and sales experience in audio-visual, IT, SaaS and workplace technology solutions across Asia Pacific. He will work closely with Lightware offices in the region, distributors,  and consulting companies to support large business opportunities.

In addition, Enlund will act as a conduit between Greater APAC and Lightware HQ in Budapest. He will also work in close collaboration with his counterparts, the President of Americas, Clint Hoffman, and the President of EMEA, Siegfried Hermann.

Enlund was previously Senior Advisor Hybrid Workplace at Ricoh, based in Sydney, where he was responsible for winning Audio-Visual systems integration projects.

As a Managing Director of avt Asia, in Singapore, he was responsible for propelling the company’s expansion across Asia. Prior to that, Enlund was Managing Director of AMX Asia Pacific in Singapore. Later on upon AMX’s acquisition by Harman International, he was appointed Senior Director of Sales Asia Pacific.

He holds a Master of Science degree with a Major in Energy Engineering from The Royal Institution of Technology in Stockholm, Sweden.

“I am excited to join Lightware and be part of this growth period of the company. Current and coming product portfolios are best-in-class and I look forward to supporting the Greater APAC teams in growing market share. My goal is to establish an even stronger Asia Pacific Lightware presence in the upcoming years,” commented Enlund.