IPS (Impact Production Services) has announced the launch of its brand new website, marking the next major step in its ongoing work to enhance customer experience and improve operational efficiency. The launch follows the recent opening of IPS’s new warehouse in Milton Keynes, a major physical upgrade now mirrored by this digital development.
The new website represents a substantial improvement on the long-serving platform that supported IPS through many years of growth. As user needs have evolved and the scale of operations expanded, the redesign was driven by the goal of creating a modern, intuitive, and transparent digital experience that better reflects IPS’s service-led approach.
Built with functionality and accessibility at its core, the refreshed site features a fully mobile-responsive interface, enhanced AI-powered product search capabilities, and a streamlined enquiry process. Each product now has its own dedicated page with detailed, accurate information, making it easier for customers to browse, compare, and build hire lists with confidence.
“Much like our warehouse facilities have expanded and improved over the years, this website is a reflection of that same journey,” said Andrew Bartlett, Operations Manager and Tom Warden, Marketing and Health & Safety Manager at IPS, who together helped lead the redevelopment project. “As the digital landscape shifts, so must we. This new site is the result of everything we’ve learned from our clients over the years. It’s modern, flexible, and purpose built to serve them better.”
A key part of the redesign is the decision to continue to publish visible list pricing across all products. This is a central element of IPS’s broader strategy to improve transparency and trust. “It’s about being open,” said James Mason, Managing Director at IPS. “By putting our prices online, we’re giving smaller companies and independent operators the clarity they’ve been asking for. We’ve also realigned pricing to better match current industry standards, making our equipment more accessible.”
In line with this more transparent approach, IPS has also revised its pricing models to offer greater flexibility. Items that have previously been on a three-day week charge are now being offered on a two-day week basis. These include Audio & Video Equipment as well as Battery Powered Lighting. The benefit to customers is this makes IPS’s hire stock more affordable and attainable for a wider range of clients.
The new website also enhances the way customer equipment hire enquiries are handled. Users can now create a ‘shopping list’ of equipment – shown as a flightcase, which is sent directly to the IPS hires team and integrated into the company’s Hiretrack rental management system. This not only speeds up the quoting process but also improves accuracy and communication from the outset.
Designed with scalability in mind, the site allows for more flexible categorisation and improved search functionality, helping users quickly find what they need, whether by product type, application, or specification. IPS also plans to continue developing its digital content, with product descriptions and support materials being refined and expanded over time.
With a unified visual identity, improved usability, and a customer first approach to digital service, IPS’s new website lays a strong foundation for the future. It is a confident step forward, not only in technology, but in the company’s ongoing mission to provide transparent, reliable, and high-quality support to the live events industry.
