Illumixx — a new distribution company owned by Christie Lites — has been appointed the exclusive distributor for Elation Professional products in Canada. The distribution partnership with Illumixx, which also covers the distribution of Obsidian Control Systems and Magmatic atmospheric effects products, goes into effect as of September 2022.
Claudia Pfaffinger, CEO of Christie Lites Sales, the sales and integration arm of Christie, stated: “Illumixx brings an understanding of the needs of the professional lighting marketplace. We are confident that this partnership will result in wide product range availability and local stock for quicker deliveries and service.”
Christie Lites provides professional stage lighting systems for a broad range of market sectors and is one of the largest stage lighting companies in North America with locations across the U.S. and Canada. The company’s leading position in the entertainment lighting industry has been built across decades of excellence in personnel and equipment combined with a strong customer focus. The new distribution company, Illumixx, will focus solely on B2B sales and support of professional lighting products within Canada.
“Product availability and first-class customer support are key pillars of our two companies and our plan and vision on how to grow the Elation brand in Canada aligns perfectly with our two companies,” stated Eric Loader, Director of Sales and Marketing at Elation Professional. “Despite the supply chain challenges over the past couple years, Elation has been positioned better than most to deliver to the market and having product availability remains our top priority.”
Chuck Green, Channel Account Manager at Elation, added: “We are excited to start working with Illumixx to expand the Elation brand in Canada. As a branch of one of the foremost companies in our industry with proven track records, we know they can offer the high level of support that is vital in the professional touring world and sales integration market. Their experience will benefit the partnership greatly and their commitment to maintaining a large inventory of Elation’s product line will help meet the needs of Canadian customers.”
Former Elation distributor SF Marketing will continue to be a strategic partner in Canada for Elation sister companies ADJ and Global Truss.