Harlequin Floors has launched its new manufacturing plant and distribution centre in Liège to better fulfil its European clients’ needs. In spite of the COVID-19 pandemic, the company has also grown its team in the DACH market by appointing Sander Resnik as a new Commercial Director in Berlin.
The new 2,000 sq m plant based in Liège will manufacture the Harlequin Liberty sprung floor panels and will ensure an even faster service for our European clients, especially those in the events industry where a rapid turnaround on orders is a prerequisite and will be even more important to help rebuild the industry post-pandemic. The new site will improve efficiencies in manufacturing and supply and will enable the team to deliver the products tailored to its varied customers’ needs.
It will also enable the company to service the growing demand for our products in Europe. Harlequin will use the knowledge and experience of Sander Resnik, who has a background in sales expansion and e-commerce, to widen the German speaking customer base which is dominated by the dancing elite but has further potential in the wider dancing community as well as the events industry.
Sander Resnik, new Commercial Director of Harlequin Deutschland, said: “I am glad to be with Harlequin Floors at this time and to be able to support the DACH region with my expertise. Working closely with Mr. Rüter and the team in Berlin, I aim to show our German speaking customers how important it is to train and perform on a real dance floor as opposed to a generic sports floor. We are sure that our customers will also welcome further improvements to our excellent service as well as new products we are currently developing.”
Guy Dagger, CEO of the Harlequin Group, said: “Harlequin has experienced incredible global growth over the last year providing internationally renowned brands, venues and performing arts schools with quality performance floors and stages. We have seized the opportunity this growth brings to offer all our clients across the world the outstanding customer service that is synonymous with the Harlequin brand.”
He added: “Last year we worked with an incredibly diverse range of customers around the world on an amazing range of projects, from Australian Ballet to the Cirque du Soleil, from Macbeth at the Norwegian Theatre to the Comic Relief Danceathon in London.”