The 143rd AES convention in New York witnessed the introduction of the new Focusrite Pro division, formed to serve the specific needs of audio professionals worldwide.
Focusrite Pro aim to removing creative and technical barriers by improving the workflows of audio professionals, with scalable audio solutions that meet both their current and future requirements. The Focusrite Pro division currently oversees 3 product ranges:
• Red multi-format audio interfaces;
• RedNet modular audio-over-IP solutions; and
• ISA microphone preamplifiers and analogue signal processors.
The creation of Focusrite Pro as a brand and division builds on a long-standing tradition of best-in-breed solutions for audio production, with the company currently maintaining 4 brands: Focusrite, Focusrite Pro, Novation and Ampify.
The Focusrite Pro division is led by Richard Nevens, VP Global Sales. Nevens remarks, “Focusrite Pro seeks to engage with professional audio clients, both pre- and post-sale, as they transition their workflows and facilities to an audio-over-IP infrastructure. Dante™ technology provides capabilities and a level of flexibility previously unavailable, and Focusrite is the leading provider of this technology throughout this significant industry transition.”
Nevens continued: “Focusrite Pro is the client-facing team, supporting clients as a trusted advisor, providing both technical guidance and recommended sales solutions that are tailored to their workflows. This includes arranging demos, providing system integration recommendations, offering comparative proof points through the sales engagement process, and further assistance to ensure all the client’s needs are met.”
Tim Carroll, CEO, Focusrite Audio Engineering, commented: “The sole focus of Focusrite Pro is to enable audio professionals with best-in-class audio solutions for modern-day workflows. Audio professionals now have a dedicated team of professional audio product designers and sales and support staff. This new team will help them build and deploy solutions that address the needs of modern-day audio production in broadcast, post-production, music production, live and installed sound.”
Will Hoult, Product Manager, Focusrite Pro, concluded: “Having this tighter integration between our sales, marketing and product management functions will enable us to greatly improve the client focus of our organisation – continuing to develop innovative products and ensure that we address the needs of our clients.”