Eat to the Beat – the specialist production, artist and crew catering division of Global Infusion Group – has expanded its operations team with four new team members and announced several senior promotions as it responds to a surge in demand and sets its sights on further international growth, with a focus on the US.
With 2025 set to be a record-breaking year, the company has seen significant growth across touring, sporting and corporate events, prompting a strategic boost to its operational capacity to support new and existing clients around the world.
Kim Joyce and Olivia Morris, both long-standing team members, have been promoted to events director roles, bringing invaluable experience to the senior leadership team. Lacey Hogg and Lizzie Fryer have also stepped up to become senior account managers, as part of a broader focus on recognising and nurturing in-house talent.
Mary Shelley-Smith, Eat to the Beat’s Business Director, commented: “The pace of growth this year has been exceptional. We’ve seen a major increase in global projects and enquiries, with a particular focus on the US, where we’re actively looking to expand our footprint. Our crews deliver incredible food and hospitality on the ground — and they’re backed by an exceptional team behind the scenes. These promotions reflect the talent we have internally, and the need to strengthen our team as we take on more both here in the UK and globally.”
As the business continues to grow globally, its focus remains the same: delivering high-quality food, seamless service, and creating welcoming environments for artists, crew and production teams, wherever they are in the world. All with its trademark mix of creative catering, precise logistics, and deep sector knowledge.
