DRPG Powers Birmingham Hippodrome’s Young Advocates Programme

DRPG’s digital launch for Birmingham Hippodrome’s ‘Young Advocates' programme.

DRPG Group recently hosted a live launch for Birmingham Hippodrome’s brand new Young Advocates pilot programme on 3 February. The programme features 16 local 14 to 22 year olds, who were selected among 150 applicants to receive mentoring, training and development to help shape the future of the theatre.

The selected group met for the first time for a special digital live launch event, hosted by Worcestershire-based creative communications agency, DRPG. The evening featured an exclusive Q&A session with Birmingham Hippodrome Artistic Director and Chief Executive, Fiona Allan; Director of Artistic Programme of Birmingham Hippodrome, Chris Sudworth and DRPG Chief Creative Officer, Richard Hingley.

Birmingham Hippodrome Head of Learning and Participation, Zaylie-Dawn Wilson, commented on the initiative: “We can’t wait to start working with this exceptional group of young people. This is about the Young Advocates driving meaningful change for young people of the city. As well as looking at how this group can shape our future programme, we are excited to develop their skills as future leaders in the arts and cultural sector. We are hugely grateful to DRPG for supporting this important programme including hosting the digital launch in their COVID-19 safe studios, training for our Young Advocates and digital expertise to realise the ambitious plans for the programme as we develop these talented young people.”

The team at DRPG will also play a part in mentoring the Young Advocates in digital communications and giving an insight into careers in the creative industries. DPRG Chief Creative Officer, Richard Hingley added: “At DRPG we are committed to supporting young people in our community and I’m delighted we will be working with Birmingham Hippodrome once again.  As a creative communications agency it made perfect sense to partner with the Hippodrome, providing them with access to our experienced creative team members, our wider creative services and studio facilities.”

He concluded: “Since DRPG began back in 1980 we have consistently nurtured young talent, helping them harness their energy and passion for creating amazing work. Our 350 strong team are passionate about giving back and this local initiative will shine a light on the exciting opportunities for those wishing to start a career and help shape the future of the creative industries. The Young Advocates Programme also promises to leave a lasting impression not only on all those involved, but in the wider creative community and who knows, some may find themselves using their talents to help DRPG continue its trajectory of growth well into the future.”