The impact of COVID-19 on face-to-face events has led to the cancellation or postponement of trade show events, leading marketeers to have to readjust plans and budgets to fill in the gaps left in the existing sales, PR and marketing strategies.
Bubble Agency has reported how the industry is reacting in the current climate by conducting a survey covering the views of over 250 industry representatives. The results have been compiled into a report that aims at sharing the insights and shining light into possible alternatives to help reinforce market awareness for brands during this period.
Click here to read the report.
