Ayrton has welcomed LSystemsPro as its new exclusive distributor for Armenia. The new appointment takes place with immediate effect.
Based in the Armenian capital of Yerevan, LSystemsPro is one of the country’s leading company for sales, design and installation of many major brands of professional lighting and audio equipment.
“We work with many big event companies and large-scale venues, where we both sell and install the products we represent,” explains LSystemsPro founder and CEO, George Hakobyan. “We have been following the development of Ayrton closely and see there is great potential in the brand. We love the design and functionality of Ayrton products and believe there is great scope for the full range of their fixtures in this market.”
LSystemsPro’s views were compounded by feedback received from other sales and rental companies and designers who have experience of using Ayrton products, including its Russian partners: “Ayrton fixtures have an in-built flexibility which makes them ideal for the variety of uses that our small market demands. We are using this time of quarantine during the coronavirus pandemic to prepare our showrooms for when we can open up again and start to demonstrate the new Ayrton equipment directly to our customers. We are expecting busy times ahead!”
“Parallel to our existing distributor network and direct customer contacts, the new collaboration with LSystemsPro represents a great opportunity for Ayrton to enter emergent markets such as the CIS territories,” said Ayrton’s Kseniia Igoshkina. “LSystemsPro’s expertise and sustainable solutions open up new opportunities for both existing and new customers to understand the full potential of the technology Ayrton offers. We are looking forward and very excited to be working with Georgi and his professional team.”