Area Four Industries UK expanded its team with the appointment of Theresa Gibson to the newly created role of Head of Marketing.
After four years as Head of Marketing for Robe Lighting UK, she brings extensive experience across the sector.
Gibson will harness her 20+ years in global marketing gained across a mix of sectors including blue chip, SME, and several marketing and live event agencies. Her spectrum of knowledge embraces multi-disciplines including event management, sponsorship and PR activations, planning and delivery of engagement campaigns alongside digital marketing management and content creation.
This new appointment represents a strategic pillar for the business as Area Four Industries approaches its 30-year anniversary, providing a support function to the UK sales team, working closely with HQ in Czech Republic, and its major global manufacturing divisions, international colleagues.
Area Four Industries UK’s Managing Director, Glen Brown commented, “I am excited to welcome Theresa Gibson to the A4iUK team. Her wealth of marketing experience and passion for exceptional service levels, synergies and connections within our core industries will help steer the business into its next chapter. Theresa will collaborate closely with all business units both in the UK and overseas and we are all looking forward to working alongside her as she develops this exciting key function of A4iUK’s future vision.”
Gibson is equally as excited and energised about joining the A4iUK, she commented, “I am delighted to join Area Four Industries UK a leader in their field with a strong product portfolio, working with some of the biggest names and organisations in the industry and beyond. Their ethos of delivering world-leading brands, standout solutions and excellent customer service aligns perfectly with my own passion and drive for the entertainment and production industry while aligning the formulation of our marketing plans. It’s a really exciting time to join the company. My role leading the marketing strategy already has some fantastic foundations to build upon and many synergies from my experiences and connections gained over the years in this close-knit industry. This appointment marks a new chapter for A4iUK and for me, an exciting opportunity to develop my skills and experiences at the perfect time. I’m thrilled to be involved from the beginning of this new journey and look forward to connecting with many customers, colleagues and industry associates at Prolight + Sound in Frankfurt next month.”
