Antycip Simulation Becomes ST Engineering Antycip

CEO Michel Pronier explains the alignment to the ST Engineering masterbrand will drive greater brand visibility for global growth.

Antycip Simulation has announced the change of its company legal name to ST Engineering Antycip, to better reflect the overarching identity of its parent company ST Engineering. To align with the name change, the company will also adopt the Group corporate brand. Both changes take place from 1 July 2020.

ST Engineering Antycip is a subsidiary of the Electronics arm of ST Engineering, a global technology, defence and engineering group based in Singapore that specialises in the aerospace, electronics, land systems and marine sectors. While ST Engineering Antycip has been part of ST Engineering for over a decade, the incorporation of “ST Engineering” into its name and the adoption of the ST Engineering masterbrand will help to reinforce its identity as a member of the Group, and help drive growth in new global markets and industry segments.

“A closer alignment with ST Engineering will enable us to benefit from its solid reputation, and gain greater exposure to multi-disciplinary projects across the defence, government and commercial sectors, thereby enhancing our global competitiveness. Our customers will not only continue to receive the same level of quality service that we are known for, but will also reap the benefits of our strengthened portfolio and expertise,” said Michel Pronier, Chief Executive Officer of ST Engineering Antycip.

“Our company has historically, and will continue, to serve as an independent sub-contractor and solutions provider in the defence, aerospace, automotive, education and research sectors. We pride ourselves in sourcing and integrating the best solutions for every single project our clients trust us with, and we look forward to reinforcing this reputation,” he explained.

The name and brand change supports ST Engineering’s strategy in uniting all of its corporate brands to drive higher brand visibility, and to position the Group for greater commercial impact and marketing presence internationally. As a result, all corporate related matters will be branded ST Engineering, while products and marketing collaterals will continue using the Antycip logo.