Anna Valley restructures and makes key appointments

Anna Valley restructures group and makes key appointments to meet increased demand for event services.

Anna Valley has made changes to the leadership team and the appointment of new staff in key positions. The restructure will see subsidiary company, Matrix UK Solutions, become part of Anna Valley and the creation of new senior roles including that of commercial director and director of events.

Anna Valley board member, Nick Hart, has taken on the position of commercial director and will assume responsibility for sales across both the event and venue markets, while Matrix UK Solutions Managing Director, Jamie Gaskins, has been made director of events at Anna Valley.

Matrix was acquired by Anna Valley in 2018 but has continued to operate as a separate business within the group under Gaskin’s leadership until now. Bringing Matrix’s technical management and Anna Valley’s technical delivery capabilities together under Gaskin’s leadership will allow the company to take on larger and more complex events as one team. To this end, Anna Valley’s Robin Evans and Matrix’s Ben ‘O Shea will now both report to Gaskins as director of accounts and director of projects, respectively.

The company has also made two new key appointments, hiring Nigel Stanton into the newly created position of business development manager and Tom Lord as head of projects. Both Stanton and Lord – who have already started in their new roles – bring with them extensive experience of working both at events agencies and technical suppliers, which will give them unique insight into Anna Valley’s client base.

These changes follow a period of continued growth at Anna Valley, despite the recent struggles faced by the event industry due to the COVID-19 pandemic. In addition to being appointed as the preferred AV provider to both ExCeL London and Tobacco Dock, the company has also demonstrated its expertise in virtual and streaming events over the past 18 months, supporting creative agencies in the technical delivery of events for high-profile organisations including Lotus, Sotheby’s and TM Forum, among others.

“We’ve worked incredibly hard, and been very fortunate, to see a sustained increase in demand for our full technical services to the events market,” said Anna Valley Managing Director, Peter Jones. “Restructuring the group and making these key appointments will allow us to continue delivering show-stopping event services at any scale and will enable our customers in all markets to benefit from the expertise across the Anna Valley Group.”

Anna Valley is actively recruiting to fill a number of positions across the group, both at their headquarters and at their partner venues. Visit to see the full list of opportunities.