Adamson Partners United Brands


Adamson Systems Engineering has announced a partnership with United Brands, as it takes the position of exclusive distribution partner for the German market.

Based in Düsseldorf, Germany, the team at United Brands brings decades of expertise in the German pro audio market in addition to a well-established infrastructure and technical staff to support the Adamson Systems Engineering brand.

“We’ve enjoyed 5 strong years of growth both in Europe and around the world,” said Jochen Sommer, Managing Director of Adamson Systems Engineering Europe. “With the addition of United Brands to the Adamson network, we have the best opportunity to share the excitement growing around the brand with the German market. There are many stakeholders committed to building a lasting foundation and support structure geared to the highly skilled user base in Germany.”

This partnership was made possible by the recent acquisition of United Brands by Adamson minority owner and French and Belgian distribution partner DV2.

United Brands Principal Wolfgang Garçon explained how easily the companies mesh together: “All 3 parties share the same core values. We focus on delivering a premium offering that goes far beyond products; it includes developing close partnerships built from respect, exceptional support, and detailed product knowledge and application. This will make for a very natural synergy going forward. Our new arrangement with DV2 and Adamson is a great chance for us to expand our reach and generate new, mutually beneficial opportunities.”

Like DV2, United Brands is a longtime and reputable distributor of DiGiCo, making for an attractive union between one of the world’s most respected and fastest-growing digital live mixing console manufacturers Adamson Systems Engineering’s premium loudspeaker systems.

“DV2 Germany acted like a pathfinder. It is now the perfect time to pass on the Adamson torch in Germany to United Brands,” said Guy Vignet, Managing Director of DV2. “United Brands is the perfect fit. This collaboration ensures our partners and customers will benefit greatly from our combined expertise and enhanced services.”