Adamson Expands Management At Global Headquarters

Audio company Adamson Systems Engineering has announced an expansion of its management team at their global headquarters in Port Perry, Canada. Benoit Cabot has been promoted to Director of R&D, while Marc Weber joins in a Director capacity to launch a new Product and Brand Management division. They join Director James Oliver to continue the strengthening of a young leadership team that has been described as ‘instrumental’ in the increased visibility of the brand.

“Our product vision has endured generations and we’ve built a management team that will lead it through many more,” explained Brock Adamson, Founder and President of the company. “We’re driven by engineering and the production of high performance systems; not a corporate obsession of satisfying a group of investors. Our young leadership has been tasked to maintain this focus while our company rapidly expands.”

Benoit Cabot, who has been under the mentorship of Brock Adamson for more than 10 years, is credited by the company with refining many of Adamson’s patented designs, including those that lead to the hugely successful E-Series and S-Series systems.

Discussing his recent promotion and working relationship with the Adamson President, Cabot said: “Brock seeks truth in everything he does. When it comes to design we have never settled. I’m looking forward to helping lead this growing team as we realise more integrated, user-friendly systems that continue to lead our industry in performance.”

Former d&b audiotechnik product manager Marc Weber joins the team in Canada to lead the newly created Product and Brand Management team, which has been designed to sharpen Adamson’s brand perception in the market and strengthen the connection to its user base.

“Our focus will be to improve the overall user experience in cooperation with our partners. The development and delivery of a cutting edge global training program will allow us to better share our technical knowledge with our users, optimizing the performance of our loudspeakers in the field,” said Weber. “Adamson products already are specified on many global tour riders and we will build on this success, widening the Adamson offering and bringing this high level of performance to new applications.”

During Weber’s 17 years with d&b he was responsible for the establishment of their global service network, created the 48-hour replacement service and specified and launched key products like the R1 Remote control software and the d&b D80 amplifier. He also serves as chairman of the marketing workgroup for the OCA Alliance.

To support Marc’s customer-driven mentality, Application Engineers Brian Fraser and Jeremiah Karni will form the nucleus of the Product and Brand Management team. “Brian and Jeremiah have spent the last four years in the field applying our technical knowledge and, in turn, learning from our users. From performing arts installations through mobile stadium deployments they have seen Adamson products at work. Brian will drive new products and the workflow of current systems. Jeremiah will turn his focus to the development and delivery of a cutting edge global training program. To support this growth, further central application support will be added.”

“I think our customers have already felt the impact of our renewed focus”, concluded Brock Adamson. “In the coming years this management team will continue to grow our system offering to meet the standard Adamson has set in the industry.”