Avolites Boosts Billboard Latin Music Conference

The annual Billboard Latin Music Conference landed in Las Vegas in April with a series of star-studded events featuring Avolites-controlled lighting supplied by Miami-based production specialist 3G Productions.

The 4-day conference was held at The Venetian hotel’s Marcello Ballroom and hosted a series of performances and talks from Latin music stars including Steve Aoki, Maluma and Bad Bunny. The conference’s audio, lighting and video were provided by 3G, who this year introduced Avolites consoles for the first time following the company’s recent investment in the brand’s Titan and Ai ranges.

“We’ve been doing this event for 12 years in conjunction with our client ACME Productions,” said Juan Ugas, 3G’s Lighting Sales Manager and production manager for the conference. “ACME trust our ability to be able to control the conference’s various shows live and deliver lighting looks that best support the diverse range of artists that attend and perform at the event.”

The 3G team headed by Ugas opted for the Avolites Arena and Tiger Touch II consoles, both loaded with Avolites’ powerful, feature-rich and user-optimised Titan software. This proved essential when 3G was asked to be “open-minded about changes throughout the event and to be prepared for last-minute additions to each set”.

“The Tiger Touch II has proven to be a robust console for our programming needs at 3G,” added Ugas “The console’s compact form is essential in smaller rooms and Titan’s powerful feature sets make programming and answering our clients’ needs a breeze.”

He added: “The integrated Visualizer remains one of my favourite features for offline programming, and the flexibility of Titan makes it a perfect choice for shows of any size.”

For performances at the conference using larger rigs, 3G’s lighting engineer Samuel Deshauteurs took control with the Arena console. “The Arena was the obvious choice,” continued Deshauteurs. “It provides more ‘real estate’ on-screen space with the extra touchscreen, faders and cue stacks. Everything can be easily accessible and changed on the fly.”

The conference’s lighting system was networked with Avolites ART2000 dimmer racks, which Deshauteurs says worked “great” and offered quiet and controlled dimming.

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