3G Productions restructures, reinvests, and refocuses

West Coast production provider finalises recapitalisation, grows its Las Vegas presence, bolsters equipment inventories, and hones in on core competencies.

3G Productions has undertaken steps to service its customers and poise itself for continued growth.

Founded by Eli Stearns and Jay Curiel in 2004 as an audio production company based in Los Angeles and Las Vegas, 3G Productions has grown over the past 17 years into a full-service event production and systems integration provider with expertise in AVL systems and production management.

In October, 3G Productions completed a recapitalisation with the financial support of a well-backed investment group comprised of industry veterans and restructuring experts. As a result, the company is currently investing millions of dollars in bolstering its audio, lighting, video, rigging, and communication equipment inventories. These will be shared between 3G’s existing Los Angeles warehouse and its new 50,000sq ft Las Vegas headquarters, at 3950 West Harmon Avenue, which it will move into in January 2023.

Refocusing on its core competencies of being a leading West Coast full-service production and equipment rental company, 3G has shed some of its ancillary operations and services that are no longer in alignment with the new corporate trajectory. Specifically, the company has closed down its Miami operations and exited that market, as well as shuttered its Las Vegas-based stagehand labour division. Although live event production and rentals will now be the company’s primary emphasis, 3G will continue to support its systems integration client base, designing and installing systems for performance venues, houses of worship, arenas, stadiums, and other venues.

3G’s new ownership group chose longtime company executive Keith Conrad to be the new CEO. He has been with the company since 2012, and served as COO prior to the recapitalisation. Conrad is joined on the executive management team by co-founder Jay Curiel as Executive Vice President, and Andrew Ross, who retains the title of CFO, which he has held since 2017.

“With our new strong financial backing and an amazing team of professionals that I am humbled to lead, we have a unique opportunity to reshape this company into a powerhouse for years to come by refocusing on the disciplines that made 3G successful in the first place,” Conrad commented. “Our new headquarters, which is conveniently located just west of The Strip, will allow us to centralise a majority of our operations, improving support and service for both our Las Vegas-based productions and touring clients. And we’re now heavily investing in the very best AVL gear on the market to delight our current and future customers. I couldn’t be more excited for the path that 3G Productions has ahead.”