Sphere and Formula 1 reveal custom race content for Exosphere

Sphere Entertainment

Sphere Entertainment and the Formula 1 Heineken Silver Las Vegas Grand Prix announced new details on the custom Grand Prix content created exclusively by Sphere Studios that will be displayed on Sphere’s fully programmable LED exterior in celebration of Las Vegas’ inaugural race weekend.

“We are looking forward to partnering with the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX in the inaugural year both for Sphere and the Grand Prix in Las Vegas,” said Joel Fisher, Executive Vice President Marquee Events and Operations for MSG Entertainment. “This is one of the world’s premier sporting events, and we are ready to showcase Sphere to our global audience via F1 – both in person in Las Vegas and watching around the world – demonstrating the unparalleled technological and creative capabilities of the Exosphere.”

“Sphere’s Exosphere doesn’t just complement the Las Vegas Strip Circuit, it elevates it to new heights, turning every lap into a mesmerising experience for fans in attendance and watching on TV globally,” commented Emily Prazer, Chief Commercial Officer for Las Vegas Grand Prix. “Picture real-time pole positions, thrilling podium celebrations, and a dynamic showcase of all 20 drivers and their iconic cars displayed larger-than-life. We are excited to have Sphere at the heart of race weekend.”

The race on Saturday, 18 November, will also see content created exclusively by Sphere Studios for the Las Vegas Grand Prix, cued live throughout. This will include real time pole position, and a custom podium moment that will celebrate the race’s winner.

Throughout the week, F1 content will be on display including driver cards featuring all 20 drivers and their cars, as well as F1 helmets to serve as backdrops for fan photos. Additional content will be unveiled during the race itself, including opportunities for fans to see themselves on Sphere.

The Las Vegas Grand Prix marks the first live event that features Sphere as part of the official broadcast, in addition to custom Las Vegas Grand Prix content, some brands will have advertisements displayed on Sphere as part of their partnership with the Grand Prix, including American Express, Aristocrat, Aston Martin, Body Armor, Google Chrome, Heineken, the Las Vegas Convention and Visitors Authority, Mercedes Benz, Netflix, Paramount+, Pirelli, Puma, Salesforce, T-Mobile, and Virgin Hotels.

The Exosphere consists of approximately 1.2 million LED pucks, spaced eight inches apart. Each puck contains 48 individual LED diodes, with each diode capable of displaying 256 million different colours.

Sphere is also the site of the T-Mobile Zone at Sphere as part of the Las Vegas Strip Circuit. The race itself will travel around Sphere at turns five through nine.