SLLFX Celebrates Rebranding

Full rebrand, new website and increased investment in hire stock as SLLFX keep trading throughout challenging period.

Sound, Light & Laser FX has been known as SLLFX by much of the industry for most of its existence. Now, as part of a larger rebranding and investment initiative, the Birmingham-based AV rental company has officially taken SLLFX as its name.

The new name and logo is just one element of a full brand refresh and investment process that has helped to transform the equipment rental company. The investment process started ahead of the UK’s national lockdown with the addition of Unilumin HD LED screens to the company’s hire stock.

Following this, during lockdown the company launched two innovative streaming services. First, a streaming studio complete with full DJ setup and LED walls for DJs to deliver the professional look they are used to at clubs. Joining this is the mobile media centre, a fully mobile virtual venue for corporate clients looking to overcome Zoom fatigue.

These initiatives, alongside a move into new areas of AV equipment hire such as outdoor cinema and streamed celebrations, have ensured that SLLFX has continued to trade strongly over the last few months, despite the challenges faced by the whole industry.

With the company offering more services to more markets than it was before, and the change in name, the final stage in the brand refresh has been the creation of a new website. The site has been designed, updating all the old content and highlighting the new offerings from SLLFX.

“Every company in our industry has needed to adapt in order to survive in these difficult times, and we have been very fortunate that many of the new services we are now offering have proved popular with our customer base,” said Adam Turbill, Managing Director at SLLFX. “With all the change that has happened over the last few months, we feel like a very different company than we did at the start of the year. With the new services and expanded range of AV equipment, it is the perfect time to start fresh and rebrand.

“The new website perfectly encapsulates our new identity,” continued Turbill. “Our focus has been on helping our potential clients decide what is the right equipment for their needs and budget. We have put together a few example systems for different types of project so that people can understand what they might need. Putting this kind of information front and centre is something we maybe missed a little in the past, so we hope it will lead to an increased understanding of how we can help our clients. With the website now live, our evolution to SLLFX feels complete.