Shure Opens Swiss Office

Effective 1 June 2018, Shure will open its new office in Switzerland and take over direct distribution of its products throughout the country.

The newly founded Shure Distribution Switzerland is responsible for all product distribution and customer technical support in the Swiss market. Long-standing Swiss distributor, Dr. W.A. Günther AG, will continue to offer customers its expertise in microphone and wireless communication technology.

“We would like to thank our long-standing distribution partner, Dr. W.A. Günther AG, for all its hard work over the past 25 years,” Marco Weissert, Managing Director at Shure Distribution, commented. “Dr. W.A. Günther AG is renowned in Switzerland for excellence in audio and video, and we’re delighted that the company will continue to assist our customers as a commercial partner.”

Herbert Muff, Director of Shure Switzerland (who will now head the local subsidiary), added: “The decision to assume distribution directly was made so that we can work with our customers on a more personal basis. By supplying Shure products and providing customer support directly, we can look after our clients in Switzerland and their projects more comprehensively, flexibly, and quickly. It will also be easier to identify trends or customer needs and incorporate this feedback faster into our product development cycle.”

Until the summer 2018 handover, Dr. W.A. Günther AG will remain the exclusive distributor of Shure products in Switzerland. Before and after, the Erlenbach-based AV specialist and its staff will continue to provide its B2B clients with technology, products, and expertise.