Robe Deutschland is Launched

Front row left to right: Josef Valchar (CEO Robe lighting s.r.o.), Martin Lönner (MD of Operations & Finance, Robe Deutschland), Olaf Nehrenheim (Robe Deutschland Area Sales Manager for North Germany), Stephanie Walloner (Robe Deutschland’s Head of Sales for Southern Germany and Deputy Sales & Marketing Director)

Robe lighting announces a new wholly owned subsidiary – Robe Deutschland GmbH – that will be based in Munich and have a regional sales force covering the entire country.

The new company hits the ground running in this key European market with an exceptionally strong, experienced and well connected ‘dream-team’ on-board.

Dieter Gross, MD for Sales & Marketing and Martin Lönner, MD for Operations & Finances, head a dual management framework that has worked so well in other Robe subsidiaries including Robe France and Robe North America.

Stephanie Walloner is Deputy Sales & Marketing Director and Sales Managers include Olaf Nehrenheim who will be on the road in north Germany and Martin Opitz who will be covering East Germany and Berlin.

Robe s.r.o.’s Sales Director Harry von den Stemmen explains that Robe Deutschland architecture has been strategically moulded and the personnel carefully hand picked to drive the continuation and further optimisation of Robe’s success in the region.

“As we all know, getting good people and the right people is absolutely essential to maintaining relationships and building new ones. There has been intense interest from people wanting to join, and we are very fortunate to start with an incredibly well-respected and liked management team who are both outward looking and united”. He added, that the recruitment would continue during the first months of Robe Deutschland GmbH‘s operation and as its business takes shape.

Robe wants to get closer to customers and end-users, not just physically, but to more fully understand the detailed requirements of their business and continue its path of innovation and providing the solutions and strategies they most need to grow, as well as bringing a wider range of products to the market.

“There is a massive potential” said von den Stemmen, “especially with the current and planned products, and we believe the best way to capitalise on this is to have the strength and stability of a full Robe operation in place.”

Robe CEO Josef Valchar commented, “This is a very exciting phase in Robe’s development and we welcome our new colleagues in Germany to the Robe Family. We are all looking forward to working alongside them and sharing ideas, energy and success”.

www.robe.cz